1. Make your words powerful.
The pitch itself needs to be full of words that actually elicit a response. You can do this easily by framing your statements around key phrases.
For example, “car accident” is a phrase that makes you think of many different types of vehicle collisions. But if you’re trying to persuade someone to buy car insurance, you won’t say that there are thousands of car accidents each day. You’ll say that there are thousands of car-related deaths every day.
“Death” is a more powerful word than “accident,” and advertisers use this method every day in order to convince people to buy products.
Here are some more words that are claimed to be the most persuasive in the English language.
2. Dress up, but don’t talk down.
Nice clothes go a long way in helping you maintain confidence, even if no one is around to see you. The nasty side effect is that being the most well-dressed person in the room can result in talking down or being condescending to people who are actually above you.
