Перевести the starting point in planning any speech is to formulate a precise objective. this should take the form of a simple, concise statement of intent. for example, the purpose of your speech may be to obtain funds, to evaluate a proposal, or to motivate your team. no two objectives will be served equally well by the same presentation; and if you are not sure at the onset what you are trying to do, it is unlikely that your plan will achieve it. one question is: how many different objectives can you achieve, in say, 30 minutes - and the answer: not many. in the end it is far more productive to achieve one goal than to blunder over several. the best approach is to isolate the essential objective and to list at most two others which can be addressed providing they do not distract from the main one. if you do not focus upon your objective, it is unlikely that the audience will.
