1)Выберите подходящий вариант ответа: Example: Many people text or email they talk on the phone.
A as often as B less than C more than
1 We are making landline calls these days.
A 5% fewer B 10% fewer C 10% more
2 We phone less because we have .
A no time B other ways to communicate C fewer friends
3 The writer says we use our smartphones for .
A finding things out B listening to music C speaking to friends
4 When we’re we don’t like talking on the phone.
A out B at home C busy
5 We like to before we reply to something.
A plan our ideas B talk to friends C take a long time
6 Some people who receive a phone call prefer to reply by .
A text B phone C email
7 Psychologists say that a spoken conversation is than a written one.
A colder B warmer C less interesting
8 Older people prefer the .
A mobile phone B landline phone C written letter
9 Most people like making contact .
A in person B by phone C by Skype
2)Прочитайте статью еще раз и отметьте T (true) or F (false).
Example: We make 5% fewer mobile calls these days. T
1 We are sending twice as many texts.
2 People are happy to call someone without arranging it first.
3 We like using our phones to watch movies more than to talk.
4 We prefer to be surprised by phone calls.
5 Written communication takes more time.
6 Everyone agrees that speaking is better than writing.
3) Заполните пропуски данными словами: catching, coverage, graphics, bung, shelters, wrapped
Commuters in Bristol were surprised by an invasion of out-of-home advertising last Tuesday. The opening of a new concert hall was announced by huge banners (1) ……….. on prominent sites around the city. Buses were (2)……………in the concert hall's logo and colours. Bus (3)…………………..were treated to new eye- (4)……interactive ads dial lit up and made noises as pedestrians walked past. A spokesperson for the new concert hall said that the public reaction had been good. "We got great» (5)……….than wc had imagined: he added. One commuter said that she had been pleasantly surprised to find herself walking on floor (6)…………….instead of the ordinary floor.
4)Выберите подходящее слово:
1) A lot of cosmetics companies give away leaflets/commercials/free samples so that customers can try the product before they buy.
2) Advertising companies spend a lot of money on creating clever slogans/posters/exhibitions that are short and memorable, such as the message for Nike: 'Just do it'.
3) Celebrity exhibition/research/endorsement is a technique that is very popular in advertising at the moment.
4) If news about a product comes to you by word of mouth/the press/ the Internet, someone tells you about it rather than you seeing an advert.
5) Many companies use post and electronic slogans/mail shots/posters because they can target a particular group of consumers all at the same time.
