Active vocabulary of the lesson
Verbs: plan, analyze, create, develop, produce, determine, portray, consider, execute, gather, perform, identify, continue, prepare, illustrate, select, consult, specialize in, accompany, present, complete, assist, review, supervise, follow, devote, order.
Nouns: solution, layout, report, display, packaging, brochure,
service, logo, businesses, sign, signage, page, media, needs,
customer, target, audience, research, strategy, sketch, size, arrangement, charts, data, copywriter, approval, ink, error, software, equipment, sample.
Adjectives: visual, effective, various, promotional, distinctive,
environmental, graphic, cognitive, cultural, physical, social,
relevant, corporate, different, creative, considerable.
Lexical exercises
1. Make up expressions with the given new words.
Model: to illustrate the page, to develop a new technique etc

3. Find in the text word combinations beginning with:
visual …, effective …, electronic …, various …, graphic …,
promotional …, marketing …, distinctive …, interactive …,
multimedia …, cognitive …, relevant …, creative …, different
…, completed …, specialized …, considerable … .
4. Try to give:
a) synonyms to the following words: to produce, to determine,
to consider, to gather, to perform, to identify, to continue, to
develop, to prepare, to consult, to present, to assist, to review,
to supervise, to complete, to devote;
b) antonyms to the following words: effective, increasing, new,
relevant, important, different, completed, considerable.
5. Find in the dictionary interesting phrases with the words:
size, equipment, business, error, arrangement, sound, artwork,
target, strategy, way, layout, approval, research