How important is the Super Bowl to Americans? Why do companies spend millions on one commercial during the game? Why do you think doctors call it 'Super Bowl Syndrome'? 1[ ]The Super Bowl is the final game in the American football season. The winners of the two leagues, the NFC and the AFC, play to see who is the best team of all. The final takes ace on a Sunday in the second half of January or first half of February. That Sunday is called 'Super Bowl Sunday' or just 'Super Sunday', and there can be over 111 million viewers watching from home. 2.[ ] It's a social day: family and friends, fans and non-fans. People who may not watch any other game all year watch the Super Bowl. After Thanksgiving, it's the day on which Americans eat the most food. Pizza places deliver over 3 million pizzas. People buy 13 million kilos of crisps and 1 billion chicken wings to eat on the day. The half-time show is just as important as the game. For thirty minutes, the biggest names in music rock the stadium. The commercial breaks in the game are very expensive. It can cost millions of dollars per second to run a commercial during the game. The companies that buy air time usually try to create a funny or clever one which viewers can talk about.