II. Complete the gaps with idioms: 1. If your friend is in a difficult situation, (help him) 2. I want to go on holiday this summer but my parents say it is too expensive. They (prohibited me) 3. Ann was shocked. Her story (scared her) 4. My older sister always (teases me) 5. When I saw a big black dog in front of me, (panicked) that his sore throat will get better 6. He will before the next concert. (hope)

1.    Come on! If you  (hurry) up then we  (not/be) late.

2.     If you  (hurry) up then we  (not/be) late. But, no, you just did not want to move!

3.    If I  (can) fly, I  (fly) far, far away.

4.    If blackbirds  (come) back early in spring, it  (mean) that the summer will be cool.

5.    I  (get) there on time if my teacher  (not/ask) me to clean the classroom after the lesson was over.

6.    Unless I  (put) on woolen socks in winters, I always  (catch) a cold.

7.    If you  (add) any more sugar into your tea, it  (not/be) fit to drink at all.

8.    When I  (be) hungry, I usually  (buy) a bun.

9.    If a person  (want) to lose some weight, then he or she  (can) take up sport.

10.  My mother  (be) angry with me if she  (know) that I smoke, luckily, she does not know it.

11.  If we  (buy) the champagne now we  (spend) all our money.

12.  If we  (buy) that champagne then we  (spend) all our money.

13.  If a person  (love) animals, then he or she  (never/harm) them.

14.  The students  (get) themselves into trouble if they  (not/tell) the teacher about stealing the test last week.

15.  She  (tell) you as soon as you  (come), so hurry up!

16.  The answer  (be) easy if I  (know) where to search for information. Luckily Jenny told me in the end.

17. The answer  (be) easy if I  (know) where to search for information. But I really do not know!

1. What a brand is called. -brand name
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension