Kitty kitten was invented in 1974 by Shintaro Tsuji, the owner of the Japanese toy company Sanrio. One day he decided to come up with a new character that everyone would like. As a result of long work (Tsuji spent a long time coming up with, drawing different options, checking the reaction of buyers), an ideal hero appeared. Today, the Hello Kitty brand generates over a billion dollars in revenue annually. The name of the kitty was also in doubt at first. Its creator tossed between versions of "Hello Kitty" and "Kitty White" - that was the name of one of Alice's cats from the book "Alice in Wonderland". But the latter option was eventually rejected
The first item that gained immense popularity among buyers was a simple wallet with a picture of Kitty. Before that, postcards and other similar little things with her image were produced, but they did not have such success. Kitty's popularity grew steadily, but peaked in the late eighties and sales began to slowly decline. Customers didn't like the fact that Kitty was always the same and seemed to be lifeless. She was portrayed in one position - the muzzle looks at the viewer, and the torso is turned sideways, was dressed in a blue jumpsuit, and a thick black outline was drawn around the figure. Then the designer of the company "Sanrio" Yuko Yamaguchi decided to change this image, which was boring to many
