До іть! 1. The perception that the public has of a person or organization.

A)attitude

B)rеputation

C)imagine

2. An exhibition where companies in a particular industry display their products to potential buyers.

A)trade gap

B)trade fair

C)trade mark

3.Goods that can be imported without customs duties.

А) perishable

В)luxury goods

С)duty-free goods

4. Bringing in more money than is spent.

А) profitable

В) promotional

С) productive

5. Items created to be used in everyday life.

А) durable goods

В) consumer goods

С) industrial goоds

6. The work of presenting a good image of an organization to the public.

А) public monopoly

В) public relations

С) public spending

7. The study of what products and services customers might like to buy."

А) market penetration

В) market demand

С) market research

8. A product sold at a loss to encourage trade.

А) loss leader

В) moneylender

С) cash cow

9. A phrase used in advertisements to attract attention to the product.

А) statement

В) slogan

С) proverb

10. An organized movement for consumer protection.

А) consignment

В) consumption

С) consumerism

11. An advertisement on radio or on television.

А) article

В) review

С) commercial

12. A group of consumers for whom a business has designed a product and marketing strategy.

А) supermarket

В) target market

С) financial market

13. A company which sells goods or equipment to another company.

А) customer

В) supplier

С) retailer

14. A customer of someone who provides a professional service.

А) buyer

В) client

С) seller

15. The company that sells the largest amount of a specific commo¬dity in a particular area.

А) market trend

В) market share

С) market leader

16. The amount of money for which something can be bought or sold.

А) charge

В) value

С) price

17. The group of people that the company wants to buy the product.

А) target market

В) local market

С) competitive market

18. The combination of factors that influence sales and can be con-trolled by a company, these include product, pricing, promotion and place.

А) marketing concept

В) marketing environment

С) marketing mix

19. Something that earns a lot of money.

А) money broker

В) money spinner

С) money-maker

20. The movement of goods to places where they can be sold.

А) marketing

В) promotion

С) distribution

1. B) reputation - The perception that the public has of a person or organization is their reputation. It is the way that others view and think about them based on their actions, behavior, and overall image.

2. B) trade fair - An exhibition where companies in a particular industry display their products to potential buyers is called a trade fair. It is an event where businesses showcase their products and services to attract customers and create business opportunities.

3. C) duty-free goods - Goods that can be imported without customs duties are called duty-free goods. These items are exempt from taxes and can be brought into a country without any additional charges.

4. A) profitable - Bringing in more money than is spent is referred to as being profitable. It means that a business or activity is generating income and has positive financial returns.

5. B) consumer goods - Items created to be used in everyday life are known as consumer goods. These are products that are intended for personal or household use, such as clothing, food, electronics, and furniture.

6. B) public relations - The work of presenting a good image of an organization to the public is called public relations. It involves managing and maintaining a positive reputation, handling communication, and building relationships with various stakeholders.

7. С) market research - The study of what products and services customers might like to buy is called market research. It involves gathering and analyzing data to understand consumer preferences, needs, and behaviors to make informed business decisions.

8. A) loss leader - A product sold at a loss to encourage trade is known as a loss leader. It is a marketing strategy where a business offers a product at a lower price or even below cost to attract customers and increase sales of other products.

9. В) slogan - A phrase used in advertisements to attract attention to the product is called a slogan. It is a catchy and memorable phrase that represents the brand or product and helps create brand awareness and recognition.

10. С) consumerism - An organized movement for consumer protection is referred to as consumerism. It aims to safeguard consumer rights, promote fair trade practices, and advocate for consumer interests.

11. С) commercial - An advertisement on radio or on television is called a commercial. It is a form of promotional content that aims to inform and persuade potential consumers to buy a product or service.

12. В) target market - A group of consumers for whom a business has designed a product and marketing strategy is called the target market. It is a specific segment of the overall market that a company aims to attract and serve with its offerings.

13. В) supplier - A company which sells goods or equipment to another company is known as a supplier. They provide the products and resources needed for the operation and production of another business.

14. В) client - A customer of someone who provides a professional service is called a client. They seek and utilize the services of professionals, such as lawyers, consultants, or therapists.

15. С) market leader - The company that sells the largest amount of a specific commodity in a particular area is considered the market leader. They have the highest market share and influence within the industry.

16. С) price - The amount of money for which something can be bought or sold is its price. It represents the value of a product or service in monetary terms.

17. А) target market - The group of people that the company wants to buy the product is the target market. It is the specific audience that a company tailors its marketing efforts towards and aims to attract.

18. С) marketing mix - The combination of factors that influence sales and can be controlled by a company, including product, pricing, promotion, and place, is known as the marketing mix. It is a set of strategic elements that businesses use to create and deliver value to customers.

19. В) money-spinner - Something that earns a lot of money is called a money-spinner. It refers to a profitable venture or investment that generates significant financial returns.

20. С) distribution - The movement of goods to places where they can be sold is called distribution. It involves the entire process of delivering products from manufacturers to consumers through various channels, including transportation, warehousing, and retailing.