1. Advertising doesn't attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. 2. Advertising doesn't focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. 3. The billboards aren't often lighted. 4. Social network advertising isn't growing rapidly. 5. The mobile phone doesn't became a new mass media in 1998.