Exercise 1. Put appropriate expressions from the box below into gaps: Social Media examiner

we will see - will have to transcend - there will be urgency - as it crosses - will be required to have - become more complex - will become integral - how will he or she be able - their job becomes - when they arise - it will be short-sighted

In 2011 we saw a trend toward multifaceted social marketing positions, or people within companies who are expected to have "layered” expertise in social media. Content marketers ▪▪▪ (1) ▪▪▪ basic sales, and work within the rapidly expanding technology field.
In 2012 ▪▪▪ (2) ▪▪▪ these positions solidified, as social marketers working online branch out and become involved in the coding/tech world as well.
These positions ▪▪▪ (3) ▪▪▪ to any social marketing campaign, as singular jobs ▪▪▪ (4) ▪▪▪ transforming people into media specialists.
One individual must be able to blog, market, work on a multitude of platforms, work within the tech sphere and perform high-level SEO tasks. Otherwise, ▪▪▪ (5) ▪▪▪ to spot social opportunities ▪▪▪ (6) ▪▪▪?
These media specialists ▪▪▪ (7) ▪▪▪ a 360-degree view of social media, as ▪▪▪ (8) ▪▪▪ more demanding and competitive. I also feel that ▪▪▪ (9) ▪▪▪ to perfect mobile technology and marketing, ▪▪▪ (10) ▪▪▪ from the virtual realm into the physical world.
In 2012, it ▪▪▪ (11▪▪▪ for businesses to overlook the benefits of having a media specialist on their team!