Customer needs is the buzzword of the corporate world in todays competitive world, a firm is better known by the quality of products and services it provides rather than its market share or profit-earning capacity. While providing good and efficient products and service is a pre-requisite for any entity, it poses several obstacles in practical terms. Thus, to be very efficient and to overcome the hurdles, smooth deliverance of the activities involved during the sales cycle is highly essential. It involves integrating information gathered from all the distribution channels and analyzing the data in order to understand the customer behavior. The continuous analysis and improvements over a long period of time would result in enhancing the customer’s lifetime value with the firm.
