Lexical assignment

1. Match the words with their synonyms.

3 enterprise 2 competitor 3 to take over 4 output 5 scarcity 6 recession 7 markup

a)extra charge b) goods c) shortage d) decline e) to win f) rival g) firm

5. Match the words with their antonyms.

3 domestic 2 retailer 3 to improve 4 fake 5 margin 6 partnership 7 advantage

a)original b) foreign c) to deteriorate d) sole trader e) drawback f) loss g) wholesaler

6. Insert the appropriate word.

5) A company which sells more of a particular type of product than its competitors.

a)Trend setter b) multinational c) market leader

6) A market in which there are too many suppliers producing similar products.

a)saturated market b) buyers’ market c) heavy market

3)Providing money to cultural or sporting activities in exchange for advertising rights.

a) promotion b) grant aid c) sponsorship

7. Translate the sentences.

1)4 основных управляемых фактора – это товары, цена, размещение и продвижение. 2) Специалисты по международному маркетингу должны учитывать культурную среду каждого рынка. 3) Внешние рынки могут предоставить больше возможностей для роста компании.

5.Give Russian equivalents to the following words.

1parent company 2 collection of debts 3 market penetration 4 goodwill 5 authority 6 joint venture 7 savings

6. Translate the word in brackets.

1) (Целевой рынок) is a specific group of potential (покупатели) toward which an organization directs its marketing program. 2) (Потребители, конкуренты и сама компания) establish the basic character of the organization’s business. 3) (Черный рынок) is the system by which people (нелегально) buy and sell goods, (иностранная валюта)

2. Give English equivalents to the following words.

1 сделка 2 прибыльный 3 розничная торговля 4 оптовая торговля 5 ограниченная ответственность 6 торговая марка 7 внешние рынки