An unusual clothing shop
A clothing shop in Canada is using an unusual campaign to attract customers. Read the following text and complete each gap with ONE suitable word. There are 2 items you will not need.
The Gap clothing stores in America are best known for their good
and reliable service – their famous T-shirts are sold all around the world. But now one of their stores in Canada is remembered for
reason. A
about an exciting new store caused many people to rush to see it over. When they arrived, many surprised customers
that everything inside the shop was upside down – the clothing displays and mannequins were all attached to the ceiling! People looked up to see the clothes, which were now
high to reach. It took shop employees 12 hours to hang 32 mannequins from the ceiling and turn display tables over.
Many people wondered why the store had
to turn the shop upside down. This was neither a new store design nor a mistake. It was, in fact, a clever marketing campaign. The campaign, named ‘Sprize’, was set up to advertise a new store
, which allows customers to claim a full
on anything they buy if the price is reduced within 45 days of purchase. Crowds of people came to the store, which made the campaign more successful than any television advertisement. The store said it was, ‘an idea to turn shopping on its head!’
