1. Marketing terms "brand" and "branding" derive from English "brand" which throws it back to Norse "brandr", which means "fire, to burn".
2. Brand is a complex of information about a company, goods, service, including a name, a logotype, corporate style allowing consumers to define it against multiple competitors, create its image and reputation at the market of goods and services.
3. From the legal side brand is a trade mark, defining a producer and belonging to him.
4. The idea of branding as a way of product definition was greatly developed in the late XXth century.
5. Now branding is a strong marketing tool which influences (-) company image, its reputation and of course, the demand for it.
6. Corporate identity may also include (-) customer’s request: press releases, advertising article, slogan, naming, promotional printings.
7. Naming is extremely important for the company, project or trademark since it greatly influences company’s image.
8. Designers can offer a vast number of structured techniques for logo and trademark development.
Объяснение:
to influence smb/smth [V] - no preposition
an influence ON smb/smth
to include smth [V] - no preposition
to be included INTO smth [Participle II]
