очень надо.

Complete this article from the Financial Times with the expressions listed.
a) direct marketing х4 b) advertising х4 c) campaign d) discounting e) brands х3
f) branded х2

HJ HEINZ DROPS TV ADVERTS IN MOVE TO DIRECT MARKETING
HEINZ, the food manufacturer that brought the British public such memorable advertising campaigns as Beanz Meanz Heinz, is planning to create a new slogan - Heinz Meanz……………. (1). Mr. Tony O’Reilly, the flamboyant chairman and chief executive of the Pittsburg-based international food group, is planning to end UK commercial television……………….. (2) for his products this year and instead concentrate on………………. (3). Mr. O’Reilly, whose career in marketing took off after he created the Kerrygold…………….. (4) for Irish butter in his early 20s, believes the era of mass marketing is giving way to more targeted selling techniques. The Heinz plan to give up television…………….. (5) would be one of the most radical marketing moves in recent years by a food manufacturer. It comes as manufacturers of ………………. (6) food products are facing growing competition from cheaper, own-label goods produced by supermarkets. The Heinz account is one of the longest established in television……………… (7). Heinz has already built up a database of 5.6 million homes in the UK that are heavy users of the company’s products. Mr. O’Reilly plans to send special discount vouchers directly to those homes, thereby bypassing conventional ………….. (8) media such as television and newspapers. The discount vouchers will be for individual Heinz products, such as baked beans, but also for groups of Heinz lines. Mr. O’Reilly has decided that …………….. (9) is the most cost effective way of maintaining loyalty to the ………………… (10). The Heinz chief executive sees the plan as the start of a ‘guerrilla’ campaign against the increasing power of the large supermarket groups, which, he believes, sometimes treat……………….(11) products cavalierly. Mr. O’Reilly wants to take control of………. (12) policy for his …………..(13) rather than leaving it to the discretion of supermarkets. He is concerned that Heinz products are often treated as mid-market products when they should be priced and displayed as premium …………….. (14). If Heinz goes ahead with its plan and proves that………………. (15) to its best customers works, it could be a blow to commercial television.

Ivan Tsarevich is my favorite fairytale character
I want to tell you about my favorite character of fairy tales – Prince Ivan. Very often it can be found on the pages of the books and to follow his exciting adventures in the magical stories.
I think that this character includes most of the best traits. He is generous and kind, always ready to help needy people, boldly enters into the struggle with evil. Ivan always does what is right and doesn't require reward for their actions, that is why, at the end of any adventure, it always waits for good reward. It seems to me that these stories teach that evil acts always meet evil, but goodness is rewarded much more.
Like any man, Ivan is not very good quality. Sometimes he begins to doubt their abilities, but the other characters that surround him, help Ivan to believe in themselves. And then the Prince continues on his way.
I really like his courageous and strong character. Ivan understands very well how to communicate with people and animals, where you can ask, and who need to order.
From the pages of fairy tales, Ivan Tsarevich gives us a lesson that many results in life have persistently and courageously to achieve, showing not only their hard work and perseverance, but also using wit and cunning. This especially helps him in his struggle with evil characters. And he shows that always and everywhere you need to do right.For me the image of Ivan is very similar to images of modern and trendy super-heroes. I believe that every child reading the fairy tale about Ivan-Tsarevich, think about the fact that good deeds are always appreciated more.
перевод к эссе 
Иван царевич - мой любимый сказочный герой
Хочу вам рассказать про моего любимого героя сказок – Ивана-царевича. Очень часто его можно встретить на страницах книжек и следить за его увлекательными приключениями в волшебных историях.
Я думаю, что этот персонаж включает в себя большинство самых лучших черт характера. Он благородный и добрый, всегда готов прийти на нуждающимся людям, смело вступает в борьбу со злом. Иван-царевич всегда поступает справедливо и не требует вознаграждений за свои поступки, именно поэтому, в конце любых приключений, его всегда ждет хорошее вознаграждение. Мне кажется, что такие истории учат тому, что на злые поступки всегда отвечают злом, а вот добро вознаграждается намного больше.
Как и любой человек, Иван-царевич имеет и не очень хорошие качества. Иногда он начинает сомневаться в своих силах, но другие герои, которые окружают его Ивану поверить в себя. И тогда царевич продолжает свой путь.
Еще мне очень нравится его мужественный и твердый характер. Иван-царевич очень хорошо понимает как общаться с людьми и животными, где можно попросить, а кому нужно приказать.
Со страниц сказок Иван-царевич дает нам урок, что многих результатов в жизни приходиться упорно и смело добиваться, показывая не только свое трудолюбие и упорство, но и используя смекалку и хитрость. Особенно это ему в борьбе со злыми героями. А еще он показывает, что всегда и во всем нужно поступать справедливо.Для меня образ Ивана-царевича очень похож на образы современных и модных супер-героев. Я считаю, что каждый ребенок, прочитав сказку об Иване-царевиче, задумывается о том, что добрые дела всегда ценятся больше.

Pat 1. has had a lot of trouble with her parents this year. They want her 2.to be at school every day and 3.expect her 4.to do more at school. She 5.knows she 6.must 7.work hard 8.to get good marks but she 9.cannot 10.arrive at school on time and 11.be ready with her tasks. Pat 12.is almost twelve and she 13.thinks she 14.has become a grown-up person. "I 15.am not a child any longer!" she repeats to her parents every day. "Why do you 17.want me 18. to come back home so early?" One day she 19.was walking from her friends very late and it 20.was dark in the street. Pat 21.felt very frightened. Suddenly she 22.heard some noise, she 23.turned round and ...