Imagine yourself with your full name followed by your company name. it's important to use the right names when talking about someone. exchanging business cards when doing business in japan involves a certain ceremony. one side of your card must be in russian and the other in japanese. cards are presented after a bow or handshake. when exchanging, offer your card with both hands or only with your right hand. present your business card with the japanese side up. when accepting, always use two hands, as this shows respect. after you have received, examined, and marked the card, it should be placed in your card case, not in your back pocket. partnerships will only be established with people they know, trust, and feel comfortable with. if you know a very respected, important person, use their support and connections. but be careful, the intermediary should not be part of the company involved in the transaction. punctuality is necessary when doing business here: they consider it impolite to be late. special attention is paid to hierarchy; age equals rank, so be especially respectful of your older colleagues. negotiations begin at the executive level and continue at the middle level. the japanese are very detailed in their orientation. expect a lot of questions and a lot of questions repeated in different ways.
