Rent-A-Phonecall.
Joachim Benz, a German businessman, will telephone customers on their mobile phones when they want to talk about whatever they want. This idea came to him earlier this year after noticing how many Germans have mobile phones – but that very few ever get called on them. Mr. Benz, who is twenty-nine, said, “It struck me that although the reason for displaying these phones was to create an impression of being incredibly important and busy, there was no point in having one if it never rang”. Since starting his new firm – Rent-A-Call – Mr. Benz has received hundreds of calls from potential clients. Most have been businessmen anxious to impress colleagues or clients by having their mobile phone ringing at a vital moment in the negotiations.
