Give definitions to the following personality traits with the help of adjectives only. use at least three adjectives to describe each one. put your answers in the appropriate spaces in the answer form. 1. emotional balance
2. extroversion
3. conscientiousness
4. agreeableness
5. openness to new experiences
part iii reading for opinions
read the following article from a website. social networking websites such as facebook are becoming an even more conspicuous promotional tool for small companies. take peter singh, for example. singh is an entrepreneur who developed his travel company almost exclusive through endorsements on social networking sites.
“i should really emphasize that social networking alone is insufficient”, said peter in a recent interview. “a strong website is essential. without this, your company will have no credibility when prospective clients check out your products and services.” even so, as peter astutely observed, a web presence is not going to attract customers who are not in the market for your company’s product, and these are the people peter wants to connect with.”marketing is all about persuasion, and for this, neither my company nor even a professional advertising company is going to be more convincing than family and friends.”
peter’s approach involves taking photos of his clients as they participate in his company’s vacation adventures. he then gives clients online access to the images, so his clients can share them on their own social networking pages. subsequently, the clients’ friends see the photos (along with a link to peter’s website). on average, for each client that shares a photo, two prospective clients contact his company. often, these new clients have been influenced or persuaded by a friend or family member.
business analyst, ann frei, is more skeptical. she cautions that social networking can drain the marketing resources of a company with negligible results. ann said, “daily purchases seldom become the subject of social chatter. people may share stories about holidays or new cars, but are less likely to talk about their new frying pans or plumbing services. companies need to think very hard about whether social networking is an effective tool for their product or service.” in addition, ann noted that the question is also one of return. a company that earns a substantial profit from each customer may well be tempted to use social networking. on the other hand, a company that earns cents from each customer may be better off developing a marketing strategy that reaches more people in a shorter time.
